Snoop Dogg kicks it (no pun intended) with cats like David Beckham. Do you actually think he’s not financially set to the point where he’d never have to rhyme over another beat? Get real. Not to mention the Doggfather has his own reality show (Father Hood). Snoop’s celebrity has grown beyond just being a national gangster rap star and is more along the lines of global pop culture icon...
There’s two distinct Ego Trippins’. There’s the musical direction Teddy Riley (who did about 6 tracks on the album) is taking the album in which is more pop-oriented. It’s high energy and has a good club vibe because well, that’s what Teddy Riles does. Then there are the cliché thug bravado tracks that do nothing except take up time and space. Lyrically even with a team of ghostwriters, Snoop isn’t as potent as he was back in the day. He can’t really recapture that attitude because he’s not really on the block like that. Dude, you’re rich now. It’s okay to let it go. I think if Snoop would’ve just embraced where he’s at now and let go of that old persona this would have been a much better album. Instead it comes off as a mixed bag of pop club heaters and trite G anthems—a bit confusing if you ask me.
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